We wonder how long it will take for newsletters to flip websites as an asset class. They are certainly far easier and free to start on platforms such as beehiiv.
And they don’t require any technical knowledge such as the horrificness (we know that’s not a word) of maintaining Wordpress, or having to learn topics such as AI-driven SEO strategies for semantic search, or deal with every expanding EEAT acronyms.
🎁ChatGPT Wrappers Unwrapped
Startups, and their investors, had a reminder this week that relying on a third party can be pretty perilous.
The past 12 months have seen a wave of AI businesses built on top of OpenAI’s ChatGPT technology - so-called ChatGPT wrappers. These provided additional functionality on top of ChatGPT’s rather basic offerings - for example interacting with PDFs.
Unfortunately for them, OpenAI announced that much of this functionality would be added to ChatGPT as standard in the near future, making many of these start-ups virtually worthless.
Yet another reminder about the risks of building your business on someone else’s land.
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Beehiiv Done For You: Letter Operators are currently running a $99 offer in November to set up a new beehiiv account, helping you to quickly launch your newsletter (or switch from legacy platforms such as Convertkit). It even includes a copy of The Newsletter Is The Business. Check it out
🏇 Entrepreneur Ridealongs
Empire Flippers, one of the large web business brokers, has been running a series of Entrepreneur Ridealongs - basically interviews with successful entrepreneurs, many of whom have sold their businesses on the company’s platform.
They include an audio production niche site, a healthy food blog and many other great examples of the type of niche site many of you will be running.